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Built on the Instagram API

Turn a comment into a conversation that ends with your link.

Pick a word people can comment under your post or reel. Replyz sends them a direct message, asks one question, and hands over the link. You write the conversation once and it runs while you sleep.

Free plan: 1 account, 2 live automations and 500 messages a month. No card needed.

Example conversation. Someone comments the word GUIDE under a reel, the account replies with a question, the person answers, and the last message carries a button with the link.
maya.buildsDirect message
Comment on your reel

maya.builds Send me the GUIDE please

Hey Maya, thanks for the comment. Before I send it over, quick one: are you doing this for your own page or for clients?

Automated message. Reply STOP to opt out.

For my own page

Perfect, that is the one most people start with. Here is the guide.

Open the guide
Sent, delivered, repliedLink opened
  • One reply per comment

    Instagram allows a single private reply to a comment, within seven days. We send exactly that, once.

  • 24 hours from their message

    After someone writes to you, the thread stays open for a day. The flow is built to finish inside it.

  • STOP always works

    Every conversation says it is automated and ends the moment someone replies STOP.

How it works

Three steps, then it runs on its own

Setting up the first automation takes a few minutes. You do not need a funnel, a course or a second tool.

  1. Step 1: Connect your account

    Sign in with Instagram through Meta and pick the professional account you post from.

    We never ask for your password. You can disconnect at any time and the token is dropped with it.

  2. Step 2: Write the reply

    Choose the keyword, write the first message, add a question and finish with your link.

    The first message always asks something. A conversation that starts with a link rarely gets a reply.

  3. Step 3: Share the post

    Tell people to comment the word. Replyz watches the comments and takes it from there.

    Every message it sends is listed in your inbox, so you can step in and answer by hand whenever you want.

What you get

Everything here is in the product

No waiting list, no feature that only exists on this page.

  • Numbers that mean something

    Sent, delivered, opened and replied, counted per automation. No invented conversion rate, no score out of ten.

  • A brake for a post that takes off

    When a reel starts pulling many times its usual traffic, sending slows down and spreads out instead of hitting the limit and stopping dead.

  • It says it is automated

    Every conversation opens with a line telling the person a robot is writing, and the word STOP ends it for good. Built in, with no switch to turn it off.

  • Comments, DMs and stories

    A conversation can start from a keyword under a post or reel, a keyword sent in a DM, a reply to your story or a story that mentions you.

  • Flat price, no overage bill

    The plan price is the whole price. Go past the included messages and we tell you, we do not add a charge you find later on the invoice.

  • Several accounts, one place

    Run up to ten Instagram accounts from one workspace and switch between them in one click. Each account keeps its own automations and inbox.

Pricing

One price, no surprises

Going over the included messages never adds a charge. Sending pauses, we tell you, and you decide whether to move up a plan.

  • Free

    Set up a keyword and watch it work.

    $0forever

    No card, no trial countdown.

    Accounts
    1
    Live automations
    2
    Messages a month
    500
    • Triggers on comment and DM keywords, story replies and mentions
    • Public comment replies, written in variants
    • Disclosure and STOP exit in every conversation
    • Shared inbox, take over any chat by hand
    • Viral brake that paces a busy post
    • Sent, reply and click numbers per automation
  • Starter

    For one account that posts every week.

    $14per month

    Billed every month, cancel any time.

    Accounts
    1
    Live automations
    10
    Messages a month
    10,000
    • Everything in Free
    • 20 times the monthly messages of Free
  • Pro

    Recommended

    For a creator running a few accounts.

    $34per month

    Billed every month, cancel any time.

    Accounts
    3
    Live automations
    Unlimited
    Messages a month
    50,000
    • Everything in Starter
    • Up to 3 Instagram accounts, one switch away
    • 5 times the monthly messages of Starter
  • Agency

    For an agency running many client accounts.

    $89per month

    Billed every month, cancel any time.

    Accounts
    10
    Live automations
    Unlimited
    Messages a month
    250,000
    • Everything in Pro
    • Up to 10 Instagram accounts in one workspace
    • 5 times the monthly messages of Pro

Prices in US dollars. Every plan includes the automation disclosure, the STOP exit, the shared inbox and the viral brake. You can cancel from the billing page and keep access until the period you paid for ends.

Questions

The boring parts up front

Platform limits decide what any tool of this kind can do. Better to read them now than to discover them on the day a post takes off.

  • Why does a comment only get one message?

    Instagram allows one private reply per comment, and only within seven days of that comment. It is a platform rule, not a plan limit, so it is the same on every tool built on the official API. After that first message, the conversation continues only if the person answers.

  • Where does the 24 hour window come from?

    Once somebody writes to your account, Instagram keeps the thread open for 24 hours. When those hours pass without a new message from them, the thread closes and nothing more can be sent. Flows here are built to finish inside that window instead of pretending it does not exist.

  • Does this follow the Instagram rules?

    It is built on the official Instagram API for professional accounts. We never ask for your password, we do not read anything you have not connected, every conversation says it is automated, and the word STOP ends it. Instagram and Meta are trademarks of Meta Platforms, Inc.; this product is independent and is not endorsed by Meta.

  • What happens when a post goes far beyond the usual?

    The comments queue up and go out at a pace the platform accepts, rather than being fired off at once and cut short by a rate limit. You see the queue draining live. Comments that arrive when the queue is longer than the seven day reply rule allows are marked as missed instead of being quietly dropped.

  • What do I need before I connect?

    An Instagram professional account, which means a business or creator account, and the Facebook Page it is linked to. Both are free to switch on in the Instagram app. Personal accounts cannot receive automated replies through the API.

  • Can I take over a conversation myself?

    Yes. Every message sits in a shared inbox. Writing back by hand pauses the automation for that person, so a robot never talks over you halfway through a real conversation.

  • Is Replyz already sending messages for everyone?

    Replyz is completing Meta's app review. Until permissions are granted, a new workspace runs in sandbox mode: you can connect, build automations and walk through the whole conversation, and every message is clearly marked as sandbox instead of being delivered to a real person. The screen always tells you which mode you are in.

  • How do I cancel or delete my data?

    Cancelling takes one click on the billing page and access lasts until the period you paid for ends. Deleting the workspace removes the messages, the subscriber list and the stored Instagram token, and the data deletion page explains exactly what goes and when.

Your next post can answer by itself

Set up one keyword today and see what comes back. If it does not earn its place, disconnecting takes a single click.

  • 1 Instagram account and 2 live automations
  • 500 messages a month
  • No card, no trial countdown